The project.
Can we create a system that allows users to share their order with others so as to take away the hassle of splitting tabs and handling multiple orders?
Created a mobile a concept for a mobile application that allowed users to create a food order where they could take full advantage of the various restaurants available in the database by allowing them to order from multiple locations at one go. Including a system that allowed users to share their order with other users to take away the hassle of splitting tabs and handling multiple orders.
The Design Process
User Research
At this point we had gone in blind, we knew the age groups that usually have no issues using delivery apps, so targeting an older crowd was important. This helped us pinpoint certain pain points in the current system of food ordering that kept certain age demographics away.
Tanvi key decision
The starting focus on an older demographic stemmed a lot from conversations I had with friends of my parents, and from talking to family members. Both these groups would often fall under a variety of immigrant backgrounds.
Who we spoke to.
After talking with people about their real experience and expectation of delivery apps, we grouped our interview responses into 3 archetypes - students, office workers, and tourists. Based on these archetypes we developed user behaviour maps, to get a better understanding of our users, and journey maps to capture the crucial pain points and challenge users may encounter and cause frustration.
For each archetype we built a persona that was created based on situations and issues that the people we interviewed had faced before.
Tanvi key decision
Our context scenarios were created with a mix of real scenarios we gathered in our interviews with users and with some more generic scenarios we created based on information we got during our more general interviews with people.
What we did.
Tanvi key decision
The initial paper prototypes were created by my other team members, however we tested them together on our peers. We ended up moving how the user would get to the group order from the menus after the paper prototype testing. Users testing our prototype would show frustration at there not being a simpler way to create a group order. It would initially require them to go to their orders tab and create a group order before populating it, after this set of testing we added the option to add users directly to ones shopping cart.
Tanvi key decision
The need to have ample amount of images when ordering food was something that was stressed quite a lot by our older demographic during the initial interviews about food apps.
Many of them would often not understand what certain things are and for some of them, being immigrants they would have no idea what certain names referred to. Having a visual for dishes was something many prople preferred for a lot of restaurants.
